Reputación corporativa de las auditoras de cuentas percibida por sus clientes
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Universidad Politécnica de Cartagena
info
ISSN: 2386-3676
Ano de publicación: 2016
Volume: 9
Páxinas: 224-227
Tipo: Artigo
Outras publicacións en: Anuario de Jóvenes Investigadores
Resumo
Managing corporate reputation is a key point in obtaining competitive advant age, especially when it is perceived by customers. This paper identifies what are the ma in dimensions of corpor ate reputation from the customers’ perspective of accounting audit firms. After reviewing the extant literature and developing an empirical study, it is concluded that the main dimensions of corporate reputation fo r customers are customer orientation, good employer, products and services quality, and competitive situation and social and environmental responsib ility of the firm .