Una metodología de recomendación al cliente bancario a partir del historial de reclamaciones bancarias

  1. Mª Carmen Lozano Gutiérrez 1
  2. Federico Fuentes Martín 1
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

Revista:
Atlantic Review of Economics: Revista Atlántica de Economía

ISSN: 2174-3835

Año de publicación: 2017

Volumen: 1

Número: 1

Tipo: Artículo

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Otras publicaciones en: Atlantic Review of Economics: Revista Atlántica de Economía

Resumen

The idea behind the methodology proposed in this paper is to show the utilities that it can offer, a software tool to make recommendations to the banking users when making a claim against a bad practice from their banks or wish to make an inquiry in order to ascertain the chances of a favorable decision by the Bank of Spain to a complaint in progress. The methodology used described uses recommendation algorithms based on content filtering, using database annual reports of the Claims Service of the Bank of Spain.

Fuente de los datos: Dialnet