Una metodología de recomendación al cliente bancario a partir del historial de reclamaciones bancarias

  1. Mª Carmen Lozano Gutiérrez 1
  2. Federico Fuentes Martín 1
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

Aldizkaria:
Atlantic Review of Economics: Revista Atlántica de Economía

ISSN: 2174-3835

Argitalpen urtea: 2017

Alea: 1

Zenbakia: 1

Mota: Artikulua

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Beste argitalpen batzuk: Atlantic Review of Economics: Revista Atlántica de Economía

Laburpena

The idea behind the methodology proposed in this paper is to show the utilities that it can offer, a software tool to make recommendations to the banking users when making a claim against a bad practice from their banks or wish to make an inquiry in order to ascertain the chances of a favorable decision by the Bank of Spain to a complaint in progress. The methodology used described uses recommendation algorithms based on content filtering, using database annual reports of the Claims Service of the Bank of Spain.

Datuen iturria: Dialnet