Una metodología de recomendación al cliente bancario a partir del historial de reclamaciones bancarias
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Universidad Politécnica de Cartagena
info
ISSN: 2174-3835
Ano de publicación: 2017
Volume: 1
Número: 1
Tipo: Artigo
Outras publicacións en: Atlantic Review of Economics: Revista Atlántica de Economía
Resumo
The idea behind the methodology proposed in this paper is to show the utilities that it can offer, a software tool to make recommendations to the banking users when making a claim against a bad practice from their banks or wish to make an inquiry in order to ascertain the chances of a favorable decision by the Bank of Spain to a complaint in progress. The methodology used described uses recommendation algorithms based on content filtering, using database annual reports of the Claims Service of the Bank of Spain.