Efectos limitados a largo plazo del patrocinio deportivo; extensión del estudio sobre el caso de Divina Pastora en baloncesto profesional

  1. Martínez, José Antonio 1
  1. 1 Universidad Politécnica de Cartagena
    info

    Universidad Politécnica de Cartagena

    Cartagena, España

    ROR https://ror.org/02k5kx966

Journal:
RICYDE. Revista Internacional de Ciencias del Deporte

ISSN: 1885-3137

Year of publication: 2020

Issue Title: Enero

Volume: 16

Issue: 59

Pages: 57-66

Type: Article

DOI: 10.5232/RICYDE2020.05905 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: RICYDE. Revista Internacional de Ciencias del Deporte

Metrics

Cited by

  • Scopus Cited by: 1 (14-02-2024)
  • Web of Science Cited by: 0 (19-10-2023)
  • Dimensions Cited by: 1 (14-01-2024)

SCImago Journal Rank

  • Year 2020
  • SJR Journal Impact: 0.276
  • Best Quartile: Q3
  • Area: Physical Therapy, Sports Therapy and Rehabilitation Quartile: Q3 Rank in area: 128/238
  • Area: Sports Science Quartile: Q4 Rank in area: 102/125

Índice Dialnet de Revistas

  • Year 2020
  • Journal Impact: 1.550
  • Field: DEPORTE Quartile: C1 Rank in field: 2/43

CIRC

  • Social Sciences: B

Scopus CiteScore

  • Year 2020
  • CiteScore of the Journal : 1.6
  • Area: Physical Therapy, Sports Therapy and Rehabilitation Percentile: 43

Journal Citation Indicator (JCI)

  • Year 2020
  • Journal Citation Indicator (JCI): 0.36
  • Best Quartile: Q4
  • Area: SPORT SCIENCES Quartile: Q4 Rank in area: 89/116

Dimensions

(Data updated as of 14-01-2024)
  • Total citations: 1
  • Recent citations (2 years): 1

Abstract

This research has re-evaluated the effectiveness of the sponsorship arrangement between the insurance company Divina Pastora and the basketball team Joventut de Badalona. It is based on the work of Martínez and Ruiz (2019), where different marketing variables were valued during the first 15 months of commercial relationship. In this study we have applied the same methodology, but with a long-term approach, 30 months after the beginning of the sponsorship. Therefore, a random sample of consumers was used in two different markets, which were interviewed by a specialized company. Results are consistent with the limited evidence of efficacy obtained in the short and medium term evaluations, although they differ in the level of aided recall. The professionals of the sector will have to evaluate if this type of limited benefits compensate the important economic investment that supposes to be the main sponsor of a team in professional sport.

Funding information

Este trabajo es el resultado de la actividad desarrollada en el marco del Programa de Ayudas a Grupos de Excelencia de la Región de Murcia, de la Fundación Séneca, Agencia de Ciencia y Tecnología de la Región de Murcia proyecto 19884/GERM/15.

Funders

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