Una metodología de recomendación al cliente bancario a partir del historial de reclamaciones bancarias
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Universidad Politécnica de Cartagena
info
ISSN: 2174-3835
Year of publication: 2017
Volume: 1
Issue: 1
Type: Article
More publications in: Atlantic Review of Economics: Revista Atlántica de Economía
Sustainable development goals
infoSDG classification obtained using Aurora SDG artificial intelligence model.
Abstract
The idea behind the methodology proposed in this paper is to show the utilities that it can offer, a software tool to make recommendations to the banking users when making a claim against a bad practice from their banks or wish to make an inquiry in order to ascertain the chances of a favorable decision by the Bank of Spain to a complaint in progress. The methodology used described uses recommendation algorithms based on content filtering, using database annual reports of the Claims Service of the Bank of Spain.